Complaints Training

Boost customer satisfaction and retention with this in-house course

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Angry customers

Complaint Handling Course

Improve company reputation and client retention with better complaint handling skills.

How an organisation handles customer complaints is crucial in order to maintain a good reputation and to keep client business.

Complaint handling training teaches the process and methodology needed to create an effective customer complaints handling procedure to improve customer care, satisfaction and complaint resolution rates.

This course will provide participants with the crucial skills and confidence to improve their handling of customer complaints with the goal of reaching a satisfactory solution that increases customer retention and loyalty.

See course outline

For managers and staff who are responsible for dealing with customer complaints. Participants may handle complaints over the telephone, face to face or in writing.

We will adapt the course to meet the most frequently used method of complaint handling by the participants.

Course objectives

By the end of this complaint training course, participants will have:

  • Recognised the key skills and qualities needed to handle customer complaints effectively
  • Built skills in building rapport and engaging with the customer
  • Demonstrated empathy whilst maintaining control of the conversation
  • Established the customer’s needs through questions and listening
  • Defused difficult customer emotional responses
  • Resolved typical work based complaints effectively

See course outline

Key skills and qualities for handling complaints

  • Model for handling complaints
  • Benefits of handling complaints effectively
  • Pairs exercise ‘in your customer’s shoes’ and participant introductions, facilitated group discussion

Communication, building rapport

  • Breakdown of communication
  • Building customer rapport
  • Impact of telephone and written communication
  • Verbal handshake
  • Communication styles
  • Paired practice, small group exercise, facilitated group discussion, self awareness questionnaire

Maintaining control and empathy in complaint handling

  • Using positive language
  • Remaining assertive when under pressure
  • Small group written exercise, facilitation and presentation

Establishing customer needs

  • Asking open questions
  • Introduce questioning funnel
  • Listening and summarising
  • Demonstration, small group practical exercises and facilitated group review

Defusing difficult customer emotional responses

  • Managing personal response – 6 Step Approach
  • Complaint handling techniques to defuse anger and other emotional responses
  • Presentation, individual and small group exercise, and facilitated group discussion

Agreeing an appropriate course of action with customers 

  • Achieving a win/win outcome for the customer and the organisation
  • Being clear on the authority/power you have
  • Escalating complaints with a defined complaint management process
  • Making commitments and honouring promises
  • Small group exercise with written scenarios, group feedback and discussion

Handling work based complaints

  • Tips on applying skills and techniques to written complaints
  • Practising work based complaint scenarios
  • Feedback and review of learning in small groups
  • Review of how to apply in practice
  • Presentation, practice sessions in small groups and facilitated whole group review

Review and next steps

  • Review of learning and action planning
  • Course feedback

The complaint handling training will be supported with:

  • An optional participant pre-course questionnaire and/or pre-course reading on complaint management
  • A colour printed workbook with tips, complaint resolution techniques and space for personal notes

Check pricing

Standard UK course pricing - complaint handling

The pricing below is for delivering the complaints handling course on a weekday, for the specified number of participants. Prices exclude travel expenses and optional workbook printing. We supply a free PDF for our client to print the training materials.

Half-day course…
  • 3-4 participants £625 +VAT
  • 5-6 participants £650 +VAT
  • 7-12 participants £695 +VAT
One-day course…
  • 3-4 participants £895 +VAT
  • 5-6 participants £950 +VAT
  • 7-12 participants £995 +VAT
2 x Half-day courses…

Run on the same weekday.

  • 6 participants £950 +VAT
  • 7-12 participants £995 +VAT
  • 13-24 participants £1095 +VAT
Type of course: In-house

Our complaint handling training is run at the business premises of our client, on an agreed date. The minimum number of course participants is 3, read why.

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What's included

Our prices already include some tailoring of the course to your business needs, as standard. For example, we will embed your own work-based scenarios into the training, at no additional cost. Alternatively, to discuss a fully bespoke course…

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Discount pricing

Some additional discounts are available for not-for-profit organisations, the NHS and Public Sector, as well as registered charities…

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In-House Training Locations

We deliver in-house complaint handling training for companies right across the UK and have local trainers covering the following areas:

  • London and the South East
  • The Thames Valley – including Slough, Maidenhead, Oxford and Swindon
  • Cambridge
  • Norwich and East Anglia
  • Leeds and Bradford
  • Manchester and the North West
  • Southampton and Bournemouth
  • Birmingham and the Midlands
  • Nottingham
  • Bristol
  • Cardiff and South Wales
  • Exeter and the South West
  • Newcastle
  • Glasgow and Edinburgh, Scotland

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Testimonials from previous attendees

CONTACT US TODAY

Complete our contact form and we’ll be in touch shortly, or phone between 9:00 and 17:00 Monday to Friday.

If you prefer, you can email us your enquiry.

Minimum No. of Course Participants is 3, read why