NLP Sales Techniques

Build client rapport and improve sales with our NLP course

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NLP Sales Training Course

Enhance your selling skills by using NLP sales techniques.

This two-day NLP sales training course develops Neuro Linguistic Programming techniques to improve client relationships and ultimately to achieve greater success at selling. It is run by an experienced NLP Master Practitioner.

This Neuro Linguistic Programming course is focused on taking participants’ existing sales skills to the next level. Building on their experience as a sales person and knowledge of the sales process and skills, this course will help participants understand the principles of NLP and how they enhance the selling and buying experience.

Delegates will be able to utilise tools, NLP sales techniques and models for developing enhanced rapport with buyers, truly understanding the client’s needs and making it easy to sell to them, whilst adopting the mindset and attitude of high performing sales people.

See course outline

NLP training is ideal for those with some experience of selling and who want to take their skills to an advanced level to achieve greater success with relative ease. We are also able to provide bespoke NLP courses to meet your specific needs.

Course objectives

By the end of this two-day NLP course, the participants will have:

  • Understood that buyers buy emotionally as well as logically
  • Applied NLP sales techniques to build rapport and connect with buyers at a deeper and personal level
  • Recognised some of the thinking and language patterns that make each individual unique
  • Identified each buyer’s individual buying map
  • Tailored their sales approach to the individual buyer’s style and talk in their language
  • Understood and adopted the beliefs of sales excellence
  • Asked powerful questions to further recognise the buyer’s personal buying map
  • Applied tools and techniques to empathise with buyers – seeing things from their perspective
  • Influenced with integrity and practised selling with NLP successfully to individuals
  • Created a personal development and action plan that will be applied back in the workplace

See course outline

Day One

Introductory exercise

  • How buyers buy

Building rapport

  • Building relationships with individuals
  • Levels of rapport

The buyer’s personal buying map

  • Introduction

Language styles

  • Visual, auditory, kinaesthetic
  • Direction
  • Matching and mismatching
  • Recognising the language in others
  • Selling to individual preferences
Day Two

Review from Day One and “homework”

  • Successes and challenges
  • Sharing learning

Successful sales mindset

  • Beliefs and behaviours

Empathy – stepping into the buyer’s shoes

  • Perceptual positions
  • Stepping into the buyers’ shoes

Influencing and selling with integrity

  • Match, pace, lead

Powerful questions – eliciting the personal buying map

  • Clean questions
  • Precision questions
  • Moving higher up the food chain

Pulling it all together

  • Practise sessions

The NLP sales training will be supported with:

  • An optional participant pre-course questionnaire and/or pre-course reading on selling with NLP
  • A colour printed workbook with tips, techniques and space for personal notes

Check pricing

Standard UK course pricing - NLP sales

The pricing below is for delivering the NLP sales training course on a weekday, for the specified number of participants. Prices exclude travel expenses and optional workbook printing. We supply a free PDF for our client to print the training materials.

Two-day course…
  • 3-10 participants £2300 +VAT
Type of course: In-house

Our NLP sales training is run at the business premises of our client, on an agreed date. The minimum number of course participants is 3, read why.

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What's included

Our prices already include some tailoring of the course to your business needs, as standard. For example, we will embed your own work-based scenarios into the training, at no additional cost. Alternatively, to discuss a fully bespoke course…

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Discount pricing

Some additional discounts are available for not-for-profit organisations, the NHS and Public Sector, as well as registered charities…

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In-House Training Locations

Our specialist trainer delivers in-house NLP sales training for companies in the following areas:

  • London and the South East
  • The Thames Valley – including Slough, Maidenhead, Oxford and Swindon
  • Cambridge
  • Norwich and East Anglia
  • Leeds and Bradford
  • Manchester and the North West
  • Southampton and Bournemouth
  • Birmingham and the Midlands
  • Nottingham
  • Bristol
  • Cardiff and South Wales
  • Exeter and the South West
  • Newcastle
  • Glasgow and Edinburgh, Scotland

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Testimonials from previous attendees

CONTACT US TODAY

Complete our contact form and we’ll be in touch shortly, or phone between 9:00 and 17:00 Monday to Friday.

If you prefer, you can email us your enquiry.

Minimum No. of Course Participants is 3, read why