NLP Sales Techniques

Build client rapport and improve sales with our NLP course

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NLP Sales Training Course

Enhance your selling skills by using NLP sales techniques.

This two-day NLP sales training course develops Neuro Linguistic Programming techniques to improve client relationships and ultimately to achieve greater success at selling. Run by an experienced NLP Master Practitioner.

This course is focused on taking participants’ existing sales skills to the next level. Building on their experience as a sales person and knowledge of the sales process and skills, this course will help participants understand the principles of NLP and how they enhance the selling and buying experience.

Delegates will be able to utilise tools, NLP sales techniques and models for developing enhanced rapport with buyers, truly understanding the client’s needs and making it easy to sell to them, whilst adopting the mindset and attitude of high performing sales people.

See course overview

NLP training is ideal for those with some experience of selling and who want to take their skills to an advanced level to achieve greater success with relative ease. We are also able to provide bespoke NLP courses to meet your specific needs.

Course objectives

By the end of this two-day course, the participants will have:

  • Understood that buyers buy emotionally as well as logically
  • Applied NLP sales techniques to build rapport and connect with buyers at a deeper and personal level
  • Recognised some of the thinking and language patterns that make each individual unique
  • Identified each buyer’s individual buying map
  • Tailored their sales approach to the individual buyer’s style and talk in their language
  • Understood and adopted the beliefs of sales excellence
  • Asked powerful questions to further recognise the buyer’s personal buying map
  • Applied tools and techniques to empathise with buyers – seeing things from their perspective
  • Influenced with integrity and practised selling with NLP successfully to individuals
  • Created a personal development and action plan that will be applied back in the workplace

See course overview

Day One

Introductory exercise

  • How buyers buy
  • Principles of NLP and selling with NLP
  • Communication – words, tone and body language

Building rapport

  • Building relationships with individuals
  • Levels of rapport

The buyer’s personal buying map

  • Introduction

Language styles

  • Visual, auditory, kinaesthetic
  • Direction
  • Matching and mismatching
  • Recognising the language in others
  • Selling to individual preferences
Day Two

Review from Day One and “homework”

  • Successes and challenges
  • Sharing learning

Successful sales mindset

  • Beliefs and behaviours

Empathy – stepping into the buyer’s shoes

  • Perceptual positions
  • Stepping into the buyers’ shoes

Influencing and selling with integrity

  • Match, pace, lead

Powerful questions – eliciting the personal buying map

  • Clean questions
  • Precision questions

Pulling it all together

  • Practise sessions

The training will be supported with:

  • An optional participant pre-course questionnaire and/or pre-course reading on selling with NLP
  • A colour printed workbook with tips, techniques and space for personal notes

Check pricing

NLP sales training - UK pricing

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Price List

Testimonials from previous attendees


Complete our contact form and we’ll be in touch shortly, or phone between 9:00 and 17:00 Monday to Friday.

If you prefer, you can email us your enquiry.

    Minimum No. of Course Participants is 3, read why

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