NLP sales training course


Sales meeting

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two-day course
Enhance your selling skills by using NLP sales techniques.

This two-day NLP sales training course develops Neuro Linguistic Programming techniques to improve client relationships and ultimately to achieve greater success at selling. It is run by an experienced NLP Master Practitioner.

Target Audience

NLP training is ideal for those with some experience of selling and who want to take their skills to an advanced level to achieve greater success with relative ease. We are also able to provide bespoke NLP courses to meet your specific needs.

Course Aim

This Neuro Linguistic Programming course is focused on taking participants’ existing sales skills to the next level. Building on their experience as a sales person and knowledge of the sales process and skills, this course will help participants understand the principles of NLP and how they enhance the selling and buying experience.

Delegates will be able to utilise tools, NLP sales techniques and models for developing enhanced rapport with buyers, truly understanding the client’s needs and making it easy to sell to them, whilst adopting the mindset and attitude of high performing sales people.

Course Objectives

By the end of this two day NLP training course, the participants will have:

  • Understood that buyers buy emotionally as well as logically
  • Applied NLP sales techniques to build rapport and connect with buyers at a deeper and personal level
  • Recognised some of the thinking and language patterns that make each individual unique
  • Identified each buyer’s individual buying map
  • Tailored their sales approach to the individual buyer’s style and talk in their language
  • Understood and adopted the beliefs of sales excellence
  • Asked powerful questions to further recognise the buyer’s personal buying map
  • Applied tools and techniques to empathise with buyers – seeing things from their perspective
  • Influenced with integrity and practised selling with NLP successfully to individuals
  • Created a personal development and action plan that will be applied back in the workplace
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Course Overview

Day One

  • Introductory exercise
    • How buyers buy
  • Building rapport
    • Building relationships with individuals
    • Levels of rapport
  • The buyer’s personal buying map
    • Introduction
  • Language styles
    • Visual, auditory, kinaesthetic
    • Direction
    • Matching and mismatching
    • Recognising the language in others
    • Selling to individual preferences
  • Reflection and action planning

Day Two

  • Review from Day One and “homework”
    • Successes and challenges
    • Sharing learning
  • Successful sales mindset
    • Beliefs and behaviours
  • Empathy – stepping into the buyer’s shoes
    • Perceptual positions
    • Stepping into the buyers’ shoes
  • Influencing and selling with integrity
    • Match, pace, lead
  • Powerful questions – eliciting the personal buying map
    • Clean questions
    • Precision questions
    • Moving higher up the food chain
  • Pulling it all together
    • Practise sessions
  • Action planning and course feedback

The NLP sales training will be supported with:

  • An optional participant pre-course questionnaire and/or pre-course reading on selling with NLP
  • A colour printed workbook with tips, techniques and space for personal notes

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Written by Kim Larkins

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Download the course overview for NLP sales training, by clicking the link below:

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Jacqueline was very good at explaining NLP and fitting it around how our organisation works.
Luke Blanchard, Director, Blanchard Wells


I was personally unsure prior to the course – as not in comfort zone – but found it very interesting and learnt new things. Very well presented.
Mark Blanchard, Director, Blanchard Wells


Very well planned around our particular needs.
Douglas Haggist, Business Development Director, Lineal Services


I found the training very useful and informative.
Gabriele Balciunate, Business Development Manager, Lineal Services


Found it very helpful and things that can really be used in a day to day setting.


Very good, picked up some good techniques.


Great facilitator – encouraged discussion which delivered beneficial exchange of ideas.


Some very effective methodologies that I can use in my role on a daily basis.


Really, useful has got me thinking through my approach very differently.

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Booking Information

The NLP sales training is delivered “in-house” at the business premises of our client anywhere in the UK, or at a venue of your choice. Contact us for pricing or to discuss your needs.

Training Dates

Flexible to suit client needs.

In-House Training Locations

Our specialist trainer delivers “in-house” NLP training courses to companies in the following areas:

  • London and the South East
  • The Thames Valley – including Reading, Slough, Maidenhead, Oxford and Swindon
  • Cambridge
  • Norwich and East Anglia
  • Southampton and Bournemouth
  • Birmingham and the Midlands
  • Bristol
  • Exeter and the South West

A few of our clients...