Selling skills course


Sales negotiation meeting

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one-day coursetwo-day course
Build your confidence and boost results in selling your products and services.
A two-day selling skills training course, which provides a valuable introduction to the world of sales. Also available in truncated form, as a one-day course.

Target Audience

This training course provides an introduction to sales for anyone new to selling or with no previous sales training. As a company, we offer a choice of sales training courses to meet different sales capabilities as well as bespoke training programmes to meet specific organisational goals.

Course Aim

A two-day training programme to teach basic selling skills. It introduces participants to tools and techniques for selling, in a way that makes it easy for buyers to buy. It’s designed to build confidence when making the initial contact with the potential client or customer.

To underpin our sales training, we help participants to understand the psychology and principles of buying and selling.

Course Objectives

By the end of the full two-day training course, the participants will have:

  • Understood how customers buy and the sales process to match the buying cycle
  • Recognised their beliefs about selling
  • Created a great first impression and professional opening to a sales conversation
  • Demonstrated how to build rapport with a customer to cement a trusting relationship
  • Demonstrated how to listen effectively and to ask questions to uncover customer needs and opportunities
  • Practised introducing services as benefits to meet needs
  • Acquired some successful strategies for handling customer concerns and objections
  • Practised gaining commitment from customers
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Course Overview

  • The psychology and principles of selling
  • First impressions
  • Building trust and rapport
  • Questioning and listening to uncover customer needs
  • Features and benefits
  • Handling concerns and objections
  • Gaining commitment

Course Methods

This sales training course will be delivered in a highly engaging and interactive way, focused on the specific needs of the participants and the organisations’ sales model and targets. There will be:

  • Trainer input and tips through short presentation, demonstration and discussion
  • Individual and small group exercises with facilitated group review of learning
  • Group discussion
  • Practise sessions in pairs or trios with feedback and coaching

Please Note: For further insights into how we deliver this type of sales training programme, please refer to our Sales for Non Sales People Course

The selling skills training will be supported with:

  • An optional participant pre course questionnaire and/or pre course reading
  • A colour printed workbook with ‘how to sell’ tips, techniques and space for personal notes

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Written by Kim Larkins

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Download the course overview for selling skills training, by clicking the link below:

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Another really great session. Thank you so much Jacqueline. Over the four sessions to develop sales and negotiation skills, you have managed to provide clear, well structured processes, strategies and theories and then allowed the team to bring them to life and get really good at using them.

Real change has occurred within many of the team, and they are thinking much more articulately about the relationships and skills needed to be credible, progressive business managers…

Looking forward to more fantastic tips and ideas when you join us again to deliver the master class at Christmas.
Melinda Nicholds-Brown, NB-Consulting

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Booking Information

The selling skills course is delivered as “in-house training” at your business premises anywhere in the UK, or at a venue of your choice.
Contact us for pricing or to discuss your needs.

Training Dates

Flexible to suit client needs.

In-House Training Locations

We can deliver in-house selling skills training courses to companies across the UK and have local trainers covering the following areas:

  • London and the South East
  • Cambridge
  • Norwich and East Anglia
  • Leeds and Bradford
  • Oxford and Swindon
  • Manchester and the North West
  • Southampton and Bournemouth
  • Birmingham and the Midlands
  • Nottingham
  • Bristol
  • Cardiff and South Wales
  • Exeter and the South West
  • Newcastle
  • Glasgow and Edinburgh, Scotland

A few of our clients...