Negotiation skills course


Sales negotiation

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one-day coursetwo-day course
Learn the art of effective negotiation for sales and business.
A practical two-day negotiation skills training course with fun exercises and activities to enhance your ability to sales negotiate, communicate and influence. Also available, in truncated form, as a one-day course.

Target Audience

Our sales negotiation course provides in-company training for individuals who are new to negotiating, or have had no previous negotiation skills training. The training is for businesses and individuals who want to learn to negotiate effectively and maintain a strong ongoing relationship with the other party.

Course Aim

During the negotiating skills course, participants will learn how they can negotiate constructively with colleagues, suppliers and customers and be able to carry out a successful negotiation, to create a ‘win-win’ outcome for all parties.

KSL’s sales negotiation training covers all the basics of negotiating in a practical and interactive way. We can tailor the training to help develop the negotiating and influencing skills of your team, in a sales negotiation or internal business negotiation context.

Course Objectives

By the end of the full two-day negotiation training course, delegates will have:

  • Applied the principles of effective negotiation and the five stages within their practise negotiation conversations
  • Clearly identified their objectives, entry and exit points and tradeables within a negotiation discussion that they may have with a colleague, supplier or customer
  • Enhanced their communication skills to achieve a win-win outcome through negotiation
  • Practised some tested negotiation strategies and tactics to achieve an agreement in their negotiation discussion
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Course Overview

  • Understanding the principles of effective negotiation including the five stages of negotiating
  • Planning and preparing for a negotiation – setting objectives, entry and exit points and establishing tradeables
  • Applying effective communication skills in negotiation – listening, questioning, body language
  • Conducting negotiation discussions
  • Coming to agreement
  • Negotiation techniques, strategies and tactics

Course Methods

This course will be delivered in a highly engaging and interactive way, focused on the specific needs of the participants and the organisation.

  • The trainer will introduce the negotiations process and the underlying skills and techniques
  • There will be lots of individual and small group exercises to practise negotiation skills and techniques
  • Each participant will have the opportunity to practise at least two negotiations with another party

The sales negotiation training will be supported with:

  • An optional participant pre-course questionnaire and/or pre-course reading
  • A colour printed workbook with tips, techniques and space for personal notes

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Written by Kim Larkins

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Download the course overviews for negotiation skills training, by clicking the link below:

Download one-day course PDF (568KB)

Download two-day course PDF (476KB)


Enjoyed the informal but focused nature of the training.
Name withheld – NHS Procurement*


Very helpful and enjoyable.
Name withheld – NHS Procurement*

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Booking Information

The negotiation skills training is delivered “in-house” at your business premises, anywhere in the UK, or at a venue of your choice. It can be tailored for sales or internal business negotiations. Contact us for pricing or to discuss your needs.

Training Dates

Flexible to suit client needs.

In-House Training Locations

We can deliver in-house training courses in negotiating skills to companies across the UK and have local trainers covering the following areas:

  • London and the South East
  • Cambridge
  • Norwich and East Anglia
  • Leeds and Bradford
  • Oxford and Swindon
  • Manchester and the North West
  • Southampton and Bournemouth
  • Birmingham and the Midlands
  • Nottingham
  • Bristol
  • Cardiff and South Wales
  • Exeter and the South West
  • Newcastle
  • Glasgow and Edinburgh, Scotland

A few of our clients...