SEO / SEM Training Course
- Duration 1 day or 2 days
- Available as in-company training only
- For 1 - 12 participants
- Course delivered by search engine marketing training consultants
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training course SEM (search engine optimization)
SEO Training
Course Synopsis
Run by a highly experienced Search Engine Marketing (SEM) training consultant, our hands-on SEO training course is available as an introduction to SEO for beginners or as 1 or 2 day advanced SEO training workshop.
We also offer one-to-one SEO training workshops at competitive prices from £425 per day for an introductory level session.
Target Audience
Our in-house SEO training courses are ideal for individuals, UK SME companies or web design agencies looking to improve search engine ranking and boost sales from their own or their client's websites using proven search engine optimization techniques and SEM strategies.
Familiarisation with the Internet is the only prerequisite for SEO course delegates who will learn effective search engine marketing strategies in a fun and interactive day's training.
Course Objectives
Each SEO training course is tailored to the needs of the client, providing an detailed company-specific SEO plan complete with actionable search engine optimization strategies. Courses cover all aspects of search engine marketing training, fully familiarising delegates with the lastest SEO tools and techniques creating a roadmap for success.
Programme Topics
Each course is made up of customisable modules designed to suit the skill level of delegates.
Advanced SEO Training Course
Introduction
- Defining the UK search market
- What is search engine optimisation?
- What to expect from an SEO campaign
- Understanding search engine ranking algorithms
- Top factors influencing search engine ranking
- Interpreting Google's search results
- Overview of search engine optimisation (SEO) and search engine marketing (SEM) techniques
- How the Google Page Rank system works
- What is Black Hat SEO?
SEO in Web Design
- How to create a search engine friendly website
- Understanding website usability and search engine accessibility
- SEO hindrances
- SEO myths
- Top 10 SEO mistakes
- Undertaking an SEO audit of existing site/s
- Improving content
- Improve website conversion alongside SEO
- Building on your unique selling points / selling proposition
- Website code standards compliance
- Website page load times and its effect on SEO
- How to find and deal with broken links
- Avoiding domain canonicalization, aliased and duplicate domains
- Web hosting and server considerations
Content SEO Techniques
- Best keyword research tools and techniques
- Researching regional search volumes
- Competitor keyword research tactics
- How to check keyword competition
- Setting realistic objectives for keyword targeting
- Adding niche industry terms into the mix
- What are long tail keywords?
- How to optimise Meta tags, titles, headings (H1 - H6 tags)
- SEO copywriting tips and techniques
- Targeting website copy
- Correct use of image ALT tags and titles
- How to use text links in web copy
- How to check a page is Google indexed
- Identifying 'quick wins' to improve ranking
- How to identify duplicate content and the pitfalls of plagiarism
- Content Management Systems and SEO
Google Webmaster Tools & Analytics
- Introduction to Google Webmaster Guidelines
- Google Webmaster Tools Overview
- Submitting a Google Sitemap
- Geographic targeting your website
- How to install and use Google Analytics
- Undertaking a website 'health check' using Google Analytics
- How Google Analytics can fine tune your SEO and PPC campaigns
- Installing and using the Google Toolbar
Search Engine Marketing (SEM)
- Utilising Google Local Search
- How online citations benefit Google Local listings
- Encouraging click through (improving CTR)
- Best SEM techniques for new domains
Off-Site Optimisation Techniques
- The importance of link building
- Running a successful link building campaign
- How to make successful 'link requests'
- Researching your competitors for links
- The best free link research tools
- Utilising Mozilla Firefox SEO / SEM Add-Ons
- Searching Google for potential link partners
- Utilising Alexa ranking data
- Google's position on paid links
- What is anchor text?
- Anchor text optimisation techniques
- How to identify a good versus a bad link
- What are nofollow links?
- What is deep linking and what benefits does it offer?
- Link management techniques
Web Marketing Overview
- How to identify a good versus a bad web directory
- Managing web directory submissions
- Paying for listings in web directories
- SEO article writing and submission
- The best PR sites for press releases
- YouTube video marketing
- What is viral marketing?
- The concept of link bait
- Do-follow Forums
- Writing a Blog
- Exploiting social networking
How to Avoid a Google Penalty
- What are bad neighbourhoods?
- What are link farms?
- Google's position on link spam
- Hidden text and website content
- Known triggers for Google penalties
- What is keyword stuffing?
- Google anti-spam measures and algorithm changes
SEO Tips
- Best SEO tools
- Where to get free SEO advice and help
SEO Campaign Planning
- Setting search engine optimization priorities
- Creating an SEO roadmap
Contact us for more information about our beginner's and advanced level SEO training courses.
KSL's SEO training course is run in-house and we server multiple UK regions including London and the south east, Birmingham and the Midlands, Bristol and south west England.
We also provide search engine marketing training (SEM) in Berkshire, Hampshire, Wiltshire, Oxfordshire, Surrey and Dorset.
The day was very enlightening and de-mystified what has been a difficult subject.
Garry Powell
General Manager - Endoline
