Selling Skills Training

Course Synopsis

Successful selling is about building rapport with the buyer, understanding their needs and wants and providing a product or service that matches their need. To be effective a sales person needs confidence, great communication skills and to be able to follow a sales process that moves the sale forward without being pushy. This tailored selling skills training course covers all the basics of successful selling in a practical and interactive way. The course is run in-company by an experienced sales training professional.

Target Audience

This course provides in-company training for individuals who are new to selling or have had no previous sales training.

Course Objectives

By the end of this training course participants will be understand the psychology and principles of effective selling and will be able to follow a sales process which makes it easy for buyers to buy.

Programme Topics

The psychology and principles of selling
First impressions
Building trust and rapport
Questioning and listening to uncover customer needs
Features and benefits
Handling concerns and objections
Gaining commitment

Programme Methodology

The trainer will introduce the sales process and the underlying skills and techniques
There will be lots of individual and small group exercises to practice the skills and techniques
Each participant will have the opportunity to practice a sales conversation with a buyer and also to experience a sales meeting from the buyer’s perspective
A workbook will be provided for each participant covering the key topics of the selling skills training with space to make personal notes

In-house selling skills training courses

The course was well organised, efficient, good pace, enthusiastic. Clear instruction with sufficient time for exercises and breaks. Highly recommended.

Primary Care Worker

NHS