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training course
seminars as a sales and marketing tool
Sales and Marketing Seminars
Target Audience
This course provides training for people organising and hosting sales and marketing seminars.
Course Objectives
By the end of this workshop, participants will be able to:
- Understand the purpose of seminars and set their own objectives
- Organise seminars to generate sales leads
- Overcome common pitfalls
- Plan a communication process for creating a high acceptance and attendance level
- Apply techniques and skills to effectively host their guests and to create follow-up opportunities
- Follow-up effectively
Programme Topics
- Setting outcomes and objectives for seminars
- Structuring a seminar to maximise follow up opportunities
- Planning and preparation
- Techniques to maximise acceptance of invitations and attendance
- Hosting the event
- Gaining follow-ups
Methods
- Trainer input
- Individual and small group exercises
- Group discussion
- Live case studies