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training course
seminars as a sales and marketing tool
Sales and Marketing Seminars
Target Audience
This course provides training for people organising and hosting sales and marketing seminars.
Course Objectives
By the end of this workshop, participants will be able to:
- Understand the purpose of seminars and set their own objectives
- Organise seminars to generate sales leads
- Overcome common pitfalls
- Plan a communication process for creating a high acceptance and attendance level
- Apply techniques and skills to effectively host their guests and to create follow-up opportunities
- Follow-up effectively
Programme Topics
- Setting outcomes and objectives for seminars
- Structuring a seminar to maximise follow up opportunities
- Planning and preparation
- Techniques to maximise acceptance of invitations and attendance
- Hosting the event
- Gaining follow-ups
Methods
- Trainer input
- Individual and small group exercises
- Group discussion
- Live case studies
Where we Work
We deliver in-house sales and marketing training courses to companies who are organising and hosting seminars across the UK, working the following locations:
- London and the South East
- Cambridge
- Norwich and East Anglia
- Leeds and Bradford
- Oxford and Swindon
- Manchester and the North West
- Southampton and Bournemouth
- Birmingham and the Midlands
- Nottingham
- Bristol
- Cardiff and South Wales
- Exeter and the South West
- Newcastle
- Glasgow and Edinburgh, Scotland
Note: The KSL sales and marketing seminar training course can also be run in other UK cities and regions.