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Sales for Non-Sales People Training

Target Audience

This introductory sales training course is ideal for experts and professionals who are moving into a role that involves selling as well as those who need to understand the sales process and underlying selling skills and behaviour.

Course Objectives

This introduction to selling skills training course will:

  • Understand how customers buy and the sales process to match the buying cycle
  • Apply relationship building techniques to a sales discussion
  • Teach you how to listen effectively and to ask questions to uncover opportunities
  • Identify what triggers to look for in order to spot opportunities
  • Encourage you to present products and services in terms of benefits
  • Empower you to take appropriate actions to progress and close the sale

Programme Topics

  • Understanding the sales and buying cycle
  • Developing a sales mindset
  • First impressions and building rapport
  • Questioning and listening skills
  • Spotting opportunities and needs
  • Features and benefits
  • Progressing and closing the sale

Methods

  • Trainer input
  • Individual and small group exercises
  • Group discussion
  • Role play practice sessions
In-house selling skills training courses
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The course was well organised, efficient, good pace, enthusiastic. Clear instruction with sufficient time for exercises and breaks. Highly recommended.

Primary Care Worker

NHS